But when it comes to expressing as much to our audiences, who can say that they have really taken the time to absolutley define their Value Proposition and made a conscious effort to ensure their promise is not just entirely clear but inviting for others too - emotionally. We know it's crucial. We know the rewards are Trial, Loyalty, (our very lifeblood) and yet we still put all our efforts into being 'brilliant-at-what-we-do' and comparatively, very little time into conveying this to others authentically.
For many SME's it's easier to ignore the heady mix of science and art, that can help them to 'find their Brand's voice' and 'their Brands place-to-stand' and it is for this reason exactly that I created the 'Ten Steps To Define Your Brand's DNA'.
A direct invitation, a tool that helps SME's distill all that there is to only that which matters: The compelling values, truths and benefits that should be conveyed at every point-of-contact, to position their organisations quickly and correctly in the minds of their audiences.
Or... how to write a perfect brief for your Visual Brand Identity and maximise the effectiveness of your investment.
I rarely tell business owners and operators anything they don't already know or suspect to be true. They don't need a Designer to tell them their Identity isn't engaging the right audiences or saying the right things about them - they already know.
Where I can help is assisting them to define their Brand's 'place-to-stand'. Helping them to discover their Brand's voice through 'The Ten Steps To Define Your Brand's DNA' and then by developing a unique graphic language with which they can express their newly defined claims that no other can fulfil.
Your Brand resides in the minds of your customers and their perceptions are influenced by every experience they have of you. It's organisation-wide, not just those people and materials that are customer facing.
It's a decision making framework, a perspective from which all actions and behaviours can be judged to be 'on-Brand' and 'on-message' or not.
Occasionally re-alignment of the Brand and or Business plan, creates new purpose and promise. Modifying your Visual Brand Identity to signal these changes sets new expectations, stimulates interest and preserves vitality.
About Visual Brand Identity
Your Visual Brand Identity announces to the world who you are and what you stand for. It is one of the most valuable and powerful tools you have to influence and challenge the deeply held perceptions of your audiences, customers, partners, colleagues and peers.
Everything from your website and brochures, to work spaces and environments can be used to create the right brand experience.
your visual brand identity isn't about building an image it's about signalling who you are.
don't sell to all those in need of your service, Sell only to those who believe what you believe
people don't buy what you do they buy why you do it.
consistency equals identity and identity equals credibility
by integrating strategy, creativity and implementation technologies, JMC3 can help you to make the most of every future opportunity to fulfil your brand's potential.
The current JMC3 Portfolio contains over 70 Visual Brand Identities constructed using 'The Ten Steps'. It's a great tool to inspire and enroll colleagues and to begin to consider 'what's possible for our Brand.
Undertsanding the difference between 'Brand' & ' Visual Brand Identity'.
I'm John McCarthy and I specialise in Visual Brand Identity. I have over thirty years experience and have worked for some of the world's leading Branding institutions serving blue chip finance, retail, broadcast, technology and governmental clients.
JMC3 is all about SME's. For the past ten years I have been making my skills available to start-ups and small to medium sized enterprises. Their entrepreneurial spirit, ambitious leadership and their openness to positive, creative change, inspires and fuels my passion for Visual Brand Identity.
Did you know SME's account for:
- 99.9% of all Private Sector businesses in the UK*
- 59.3%of Private Sector Employment* - that’s 14.4
million of us in the UK
- And we collectively turn over £1600 Billion a year!*
* Federation of Small Businesses
so we're not small. we are an army of innovation and ambition. we are the talent, the entrepreneurs - the risk and the responsibility takers. we love what we do, and we're really good at it.